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Department: BSc in Business Management
Module Description: This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in work organisations, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication.
- Guffey, M. and Loewy, D. (2012). Essentials of business communication. 9th edn. Florence: Cengage Learning.
- Bovee, C. (2019). Excellence in business communication. 13th edn. Prentice Hall.
- Krizan, A. C. et al. (2008). Business communication. 7th edn. Australia, AT: Thomsom.